At Tada, we believe loyalty is more than a transaction, it is the foundation of lasting relationships that empower businesses, communities, and individuals to grow together. Our mission is to redefine loyalty as a force that connects brands with their networks of promoters, employees, and small businesses, transforming rewards into opportunities that create measurable impact across society.

The Year 2024 marked a defining chapter in this journey with the release of our inaugural Impact Report. This milestone set a new benchmark for transparency and accountability, demonstrating how digital rewards can be delivered faster, smarter, and more sustainably. Positioned at the intersection of technology and trust, we strengthened our commitment to data privacy and security by partnering with credible technology providers, enhancing monitoring systems, and preparing to upgrade our ISO 27001 certification from the 2013 to the 2022 standard. Protecting both the monetary value of rewards and the personal data of those who rely on us remains one of our highest priorities for 2025 and beyond.