Leading home & living brand of Indonesia

Fabelio challenging traditional retail furniture giants such as IKEA and Informa, well positioned to serve the country’s rapidly growing and increasingly a affluent middle class population.

Fabelio operates with Direct-to-Customers (D2C) strategy & new retail concept with technology as its core. Thus, the company enhances its customer experience through offline (experience centers) and online presences. Fabelio targets mass market who have lifestyle aspiration by building a premium “Fabelio” brand at affordable prices.